Assignment 3 Bus 642 Essay - 1021 Words

Allyssa Fox Assignment 3 BUS 642 Chapter 12 – Discussion Questions (Making Research Decisions) # 5 a Yes—Depends—No: One problem would be that â€Å"depends† is very vague and doesn’t give reasons as to why someone would pick â€Å"no† at some point and â€Å"yes† at another. A way to make this better would be to add a â€Å"please describe† line or change the wording all together. There is no way to express dont know or undecided. b Excellent—Good—Fair—Poor: One problem with this would be that it may not have as valid a measure as say an 8 point scale, â€Å"as the number of scale points increases, the reliability of the measure increases. Second, in some studies, scales with 11 points may produce more valid results than 3-, 5-, or 7-point scales†Ã¢â‚¬ ¦show more content†¦2. Define the distinctions between primary, secondary, and tertiary sources in a secondary search. A primary source is one that uses a valid original work suc h as raw data and is the most valid type of data. Secondary sources interpret the data and research from a primary source, an example of this would be a textbook or news article. A tertiary source is one that presents and interprets data that has been found from secondary sources. 3. What problems of secondary data quality must researchers face? How can they deal with them? One of the biggest problems with secondary data is the fact that the information being citied is an interpretation of the original data. The best way to avoid a misinterpretation of the data is to look for the original or primary source that is referenced in the secondary source and directly quote or use the data from that. This will eliminate the chance of having misinterpreted data put into an important project and it will lend you an additional source. Researchers should evaluate and select information sources based on the 5 factors. Read the case study, State Farm: Dangerous Intersections. Answer discussion questions 1 through 5. 1. Identify the various constructs and concepts involved in the study. To answer this question we must define what a concept and construct is, â€Å"an image or idea specifically invented for a given research and/or theory-building purpose† (Cooper and Schindler, 2011). AShow MoreRelatedEssay about Bus 642 Week 3 Assignment809 Words   |  4 PagesSecondary- would be evaluating the outcome of the primary, getting feedback from people who have used to the product in order to better the product. Teritary – would include the decisions made in order to alter or fix the product or otherwise mass produce. 3. Secondary data quality will provide information to researchers of what you can alter or change in order to make the product function better after first time use of a product. State Farm article, 1-5 1. Identify the various constructs and conceptsRead MoreWk 5 Assignment Essay examples1297 Words   |  6 PagesWeek 5 Assignment Kanit Dararutana Dr. Thomas Hennefer BUS 642 – Business Research Methods Tools Ashford University 4 February 2013 Week 5 Assignment Making Research Decisions 2) Suppose you were preparing two-way tables of percentages for the following pairs of variables. How would you run the percentages? a) Age and consumption of breakfast cereal. Here I would use cross tabulation because there are two variables and start by listing age in the left most columnRead MoreAssignment 2: Competitive Strategies7315 Words   |  30 PagesBUS 508 – Contemporary Business COURSE DESCRIPTION Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. 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